Head of Digital Marketing

Company Description

Digital is critical to how consumers, patients and referrers discover, choose and connect with Ramsay. Our opportunity is to make it work much harder for growth, connecting our website, search and digital media into a more powerful digital growth engine that generates demand and converts it into action. We’re seeking a Head of Digital Marketing to lead that shift nationally. You’ll own the direction and performance of our website and digital acquisition ecosystem, bringing together paid media, search, SEO, CRO, analytics and optimisation to improve digital journeys and drive measurable growth. You’ll establish the digital roadmap and the performance discipline behind it, determining where we invest, what we optimise and how we use technology and data to improve results. You’ll also progressively strengthen CRM, lifecycle marketing and the supporting digital ecosystem where they can improve engagement and conversion. This is a senior, hands-on leadership role for someone who can combine growth thinking, commercial judgement and deep digital expertise to turn strategy and investment into practical business outcomes. What You’ll Do You’ll lead the development of Ramsay’s digital marketing capability, turning our website and digital channels into stronger drivers of growth. - Set and lead Ramsay’s three-year digital marketing roadmap, including priorities, investment and capability. - Own and optimise the website and digital customer experience, making it easier for consumers, patients and referrers to find our services and take action. - Lead digital acquisition and performance marketing across paid search, paid social, SEO, content and emerging channels. - Build a disciplined approach to conversion, experimentation and optimisation, using data to continually improve performance. - Progressively build CRM and lifecycle marketing capability where it can strengthen engagement, conversion and customer value. - Establish clear measurement of digital performance, conversion and return on investment. - Lead and develop a high-performing digital team and strong agency and technology partnerships. What You’ll Need We’re looking for a proven digital growth leader who combines strong commercial judgement with deep digital expertise and knows how to deliver results. You’ll bring: - Significant senior digital marketing or growth experience, with a strong track record of delivering measurable results. - Experience developing and delivering digital strategies and roadmaps within large, complex or multi-site organisations. - Strong expertise in modern digital growth, spanning acquisition, website and content performance, search and discovery, SEO, CRO and optimisation, with a strong understanding of how AI is reshaping customer behaviour, platforms and acquisition. - Strong practical knowledge of CMS/DXP platforms, analytics and measurement, with a working understanding of CRM and marketing automation. - The ability to connect data, customer behaviour and commercial outcomes to make smart investment and optimisation decisions. - Strong commercial judgement and the ability to prioritise, make decisions and drive delivery in a complex environment. - The credibility to influence senior leaders and work effectively across Marketing, Technology and operational teams. - Experience building and leading high-performing digital teams, combining clear direction with practical digital expertise.